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Post generation and scheduling in Soshie's chat

Learn how to utilise Soshie's chat for generating social media posts and scheduling them.

Amber avatar
Written by Amber
Updated today

If you wish to be more involved hands-on in social media post creation and/or scheduling - you can do so when utilising Soshie's chat. Alternatively, you can step away from this by utilising our Social Media Manager feature.

The chat is accessible in 2 ways:

  1. After clicking Soshie's card from the home screen

  2. After going to the social media calendar view and clicking the "+" sign above the calendar

In chat, Soshie can craft creative images and diverse descriptions according to your prompt. However, you need to be clear, provide details and the expectations if you have a certain vision.

This option will require being aware of social media integration and platform capabilities as well as provide more details right of the batt to avoid potential confusion.

Since you can converse with our Helpers via the chat interface in free-form - it's important to be clear on what you want to achieve. For example, clarify the social media you want to post to, what format should it be done in (for example, if you wish an Instagram story to be posted or a post). If you have certain expectations that the Helper should meet - be clear about them as well as the vision you have. This will ensure a smoother process and experience overall.

In regards of social media post management, in the chat you can:

  1. Either generate images with Soshie or upload your own images for social media posts;

  2. Provide the post context you wish the helper would focus on and receive generated post descriptions according to it as well as the context in your Brain AI;

  3. Either post the prepared social media posts straight away or schedule them for later.

When a post is ready to be scheduled or posted - you need to receive a pop-up that prompts you to either:

  • Decline a post by clicking "Decline".

  • Post something straight away by clicking "Approve".

  • Schedule a post by clicking "Schedule for later".

Note: if you're outlining a social media plan with Soshie in a chat - it's important the posts are scheduled after clicking the "schedule for later" button, as otherwise, the social media posts will not be scheduled and posted.

The posts successfully scheduled in Soshie's chat will be available in the social media content calendar, that you can access in Soshie's chat after clicking "View post calendar".

Now that you're familiar with the overall concept of managing social media posts via Soshie's chat, et's dive into the specific steps!

Creating posts

To create more engaging posts for your audience, you should include visual imagery that captures attention and tells your story. Sintra offers you two options:

  1. Image generation or

  2. Using your own images.​

Generating images with Sintra

To start generating images for your posts - open a chat with Soshie and provide her with your request:

To ensure better image generation and alignment with your expectations, provide information on what you want to see in the image: items, colors, placement. If you expect certain text on top of the image - clarify the font, color, make sure to wrap the specific words with quotation marks. You can even include the social media or the format you want the post generated for!

Soshie will use your request to generate a detailed prompt, which is then be sent to the AI image generator to craft an image. You can use images generated this way for your public posts.

Note: if you wish to edit a previously generated image - clarify to the Helper that they should use this generated image and specify the details you want changed.

Uploading images to Sintra

You can also use your own images for Soshie to use when creating posts. To upload an image to chat, use the paper clip icon inside the chat box:


After choosing your file, you must write inside the chat box to upload the picture to chat. Here is an example of Soshie describing the image we generated previously in a different chat:
​

When you're ready to publish your post - it will use the uploaded image.

Creating post content with Soshie

After generating your image or uploading it, you can move on to drafting the post content itself. Simply ask Soshie to craft a draft post for you. If you have any expectations for the post description (topic, hashtags, social media to optimise for, format, alignment with the image) include it all in the same message:
​

The content body will be created using the information inside your Brain AI and tailored to your request. You can share feedback and request changes, if there are specific details you want to change - clarify them. Once the post aligns with your expectations - you can move on to post publishing or scheduling.

Publishing Posts

Once your image and content are ready, you can start publishing your post to Social Media. Currently, Sintra supports either publishing the post instantly or scheduling it for later.

Note: LinkedIn and Facebook posts can be published without any images - Instagram posts will require images to be published.

Publish posts and stories instantly

Once you have the social media post ready - prompt Soshie to "post it" and clarify the social media platform and which page you want the post or story to be published on:

Soshie will generate a drop-down box that will require your input. At the bottom of the box, you will see the "Approve" button, clicking this will publish the post to your page instantly:


If the post or story was published successfully, the drop-down menu will reflect that with a checkmark:


That's it! Your post or story will now be public on the platform you posted it on. The posts successfully published in Soshie's chat will also be visible in the social media content calendar, that you can access in Soshie's chat after clicking "View post calendar".

Tip: After making your first request to post, Soshie may need to locate your Social Media pages. If this happens, simply make your request again.

Schedule posts

To schedule posts that you just created, instead of clicking "Approve" - find the "Schedule for later" button: This button is located below the "Cancel" and "Approve" options. When clicked, a calendar interface will appear, allowing you to select a specific publication date and time for your post.

This button will open a menu where you can choose the day and time for your post:

If the scheduling is successful - the drop-down box will change to reflect the date and time:

That's it! The scheduled post will now be posted on the date you chose! The posts successfully scheduled in Soshie's chat will be available in the social media content calendar, that you can access in Soshie's chat after clicking "View post calendar".

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